China Digital Marketing Podcast

This is a show where local China-based experts give practical advice on how to promote your business online in China.
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China Digital Marketing Podcast


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Feb 22, 2018

Second and final part of our WeChat at Work series, where Andrew from takes us on a deep dive of all the new updates to the "WeChat at Work" platform, formerly known as "WeChat Enterprise Accounts".

Jan 9, 2018

Today, Andrew from takes us on a deep dive of all the new updates to the "WeChat at Work" platform, formerly known as "WeChat Enterprise Accounts".

Nov 9, 2017

I have long been a critic of WeChat mini-programs. In this podcast, I provide a more positive take on the future of WeChat mini-programs, and discuss a few successful case studies.

Jul 18, 2017

Today we welcome Elijah Whaley, CMO of the influencer platform PARKLU. Elijah shares with us about the cost of influencer marketing, strategies for brands to best leverage influencers and the future of the Key Opinion Leader space in China.

Jul 7, 2017

WeChatrepreneur Mikey Chee shares his story building a simple, customer-focused business on WeChat, crossborder brand management for celebrities, storytelling, and how to migrate followers from Weibo to WeChat.

Jun 30, 2017

Rachel, co-founder of Lihaoma, talks with Andrew about how their startup is working with brands in order to increase engagement and conversion rates via gamification

May 12, 2017

In this episode of the China Digital marketing podcast, Andrew interviews Rodrigo, the CEO of Maijin. Maijin is helping companies reach students on over 1,000 campuses in China.

Apr 21, 2017

What is a WeChat store exactly? How to create one? Can you create one if your company is not registered in China? What are the limitations of WeChat stores for payments? All of these questions will be answered in this podcast!

Apr 13, 2017

Today, Andrew from Grata and our guest DC from RIKAI Labs take us beyond the Chatbot hype: what does it take to create chatbots which have a real impact on your business?

Apr 7, 2017

WeChat Official Accounts have two main types used for marketing: WeChat Subscription Accounts and WeChat Service Accounts. In this episode, we go through the differences between the two types of accounts, and the main reasons to pick one or the other for your brand.

Mar 24, 2017

For this episode, we're thrilled to welcome Kim Leitzes from Key Opinion Leaders platform Together with Kim, we talk about 7 rules to run successful Key Opinion Leader campaigns in China.

Mar 16, 2017

From the most simple welcome message to complex API integrations, how to improve user engagement with WeChat automated answers? When should you use WeChat automated answers? And how to make the most of them.

Mar 4, 2017

WeChat has been much hyped for its integration of e-commerce and payments inside the APP. Are some brands successfully leveraging WeChat for promotion and e-commerce? DEFINITELY! We're looking into 5 examples we can all learn from!

Feb 23, 2017

Today we discuss WeChat Official Accounts. What are their functions? What are the different types of accounts? What is the difference between Chinese and International WeChat Official Accounts? What are the Benefits of verifying your account? Can you transfer the ownership of you WeChat Official Account?

Feb 16, 2017

Today, we walk you through 5 platforms you must use to promote your brand in China, from WeChat to (the Quora of China).